I’ve just been making the final edits to a conference paper on visualising radio. I think it’s one of those cases where the 15 minutes allocated is not enough. At one point I had over 20 minutes worth of material, that I’ve cut, re-cut and re-edited down.
There are so many things to talk about. The key things I’ve picked up and wanted to talk about
This is not about changing radio (it’s about augmentation)
It’s not just happening in the UK
Some of it looks like TV
Most of it doesn’t look like TV
Some of it is there to drive in audiences
Some of it is there to make the radio experience better
Most of it is quite basic
Some of it have high people and technology costs
Most of it is cheap
We can draw links to Spreadable media and developments in 2nd screens
But the main thing is that the fundamental nature of radio is unchanged
Visualisation does 2 key things to radio programmes: It enhances the programmes by allowing listeners to become viewers and see pictures or videos. These images are not necessary to make sense of the radio show but they help. Visualisation also extends output by adding content that isn’t heard on the radio.This might allow programmes to send listeners online to experience content outside the broadcast slot. Both of these forms can build close links with the audience and therefore build loyalty.